How Marketers Can Start ‘Scoring’ Content

Content Scoring

​Here at Inflection, we produce excellent content in both written and visual formats. Over the last few months, we've taken the necessary steps to grow the team by hiring a Director of Content, create a writer's den, and strategized on how to perfect our company's messaging. And as a data-driven company, we've also brainstormed ways to quantify our content to measure its performance and test for optimization. More…

Why the Leaked New York Times Innovation Report Matters To Us

New York Times Innovation Report

A week ago, an internal Innovation Report conducted by the New York Times was leaked. Through hundreds of investigative interviews, a team at the Times examined the competitive landscape and best digital practices in journalism and content, as well as the current processes at the Times that are hindering its growth. They suggested pivotal improvements for the paper, which has long been steeped in the traditions of a print newsroom. Their conclusion is a do-or-die ultimatum: innovate for a digital world, or else fall behind. More…

The Best of the SES Conference 2013: Converged Media

Moscone West SES

Just a few weeks ago, I attended the 2013 SES Conference in San Francisco, a three-day conference where leading professionals in the search and social marketing sphere gather to educate and learn from each other. More…