How To Design For Your Real Users

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In early November, I had the opportunity to attend the An Event Apart Conference in San Francisco. The biggest names in web design and development came together to deep dive into topics such as code, content, usability, and design. More…

San Francisco Design Week 2015

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Every year, the San Francisco Chapter of AIGA hosts its largest design week where designers and design enthusiasts alike gather to discover why design matters and where the industry is going. Inflection is located at the prime center of both the Bay Area and Silicon Valley– the hub of design innovation and true entrepreneurial spirit. This past week, I got to experience and volunteer alongside AIGA members in several events that broadened my perspective and taught me new ideas to help me grow as a designer. Here are a few lessons from the week: More…

Introducing Inflection 3.0

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When we ask new hires why they were initially attracted to Inflection, we’re often told that our website drew them in. Unconventional, quirky, tongue-in-cheek, and homegrown, Inflection.com has always been an expression of our selves and our company culture. It’s a place where we write the way we talk, where we show the world what we do, and where we convey, in a visually creative way, what we value and where we’re headed. More…

Design Spotlight: Human-Centric Design for Our Future Selves

When we think about contemporary design, tech gadgetry, sleek household objects, and statuesque steel skyscrapers may automatically come to mind. For Inflection Product Design Lead Carina Ngai, the design process that intrigues her most is designing for our future selves, i.e., designing for aging populations. Carina believes that instead of focusing on design for disabilities like loss of vision, hearing, and memory (which frequently results in dumbed-down technology), innovation peaks when we begin to examine the relational and communal dimensions of aging populations, especially their inspirations, aspirations, values, and daily challenges. More…

Ways of Looking at User Research

How does a business come to know the people it serves? Inflection collects data about customers through many channels: the clicks that register in our site analytics software, the purchases they make, their calls and emails to our Member Services team, and what we learn from our search engine traffic. But until I joined Inflection six months ago, we had not routinely reached out to individual customers to learn why they used us and what their experiences with our products were like. That's what I do as our Staff UX Researcher. I have visited customers in their homes and workplaces; called them up and spoken with them while they use our sites, even done card-sorting exercises and other activities with them to better understand their mindsets and work habits. More…

Q&A: Carina Ngai, User Experience

If Dwight Schrute is any indication, people bring the workplace to life. The conversations that arise over a cup of morning coffee in the kitchen and the unexpected intersection of peoples' personal stories give meaning to my own work. During my time at Inflection, I've met many intelligent, creative, and passionate individuals. Their life paths are testaments to Inflection's success. Living Proof is a new series of conversations that explore the lives and work of Inflection team members. Today I talk to Carina Ngai about her design role and how the principles that guide her design work encourage empathizing with others, challenging social norms, and making lives more meaningful. More…